Kallo's re-brand saw them focusing on a new target market, so their online presence needed to appeal to that. A primary objective was to build a database of interested consumers, increase engagement and repeat visits, reinforcing the brand values and to become a source of recipes and inspiration.
Here are a few results: April–June 2014 vs. April–June 2013
– Unique visitors: 86,392 vs. 8,888 (up 872%)
– Visits: 170,237 vs. 10,649 (up 1,499%)
– Page views: 840,233 vs. 41,384, (up 1,930%)
– Mobile engagement up 50%
– Database: 4,999 to 27,627 — 452% increase
