Hi, I’m Aoife (Ee-fa)

I’m originally from Ireland, hence the vowel laden name. I’ve been working as a designer for over seventeen years and leading projects as a principle designer for over 10.

My experience has spanned from graphic design, digital design, UI/UX and product design. The logic and limbic dichotomy brings out the perfect balance of my skills and mental model. I’ve worked primarily in an agency environment and love working on projects from start to finish, leading teams to understand the user and their needs to the finer details of functionality, interactivity, and aesthetics and how best to apply these so that business objectives and goals are met and surpassed. I’ve worked on larger eCommerce projects, smaller brand websites and large scale B2B products focusing on user centric design and ensuring performance across a variety of platforms.