Design Lead
Product design
Overview
My role involved
- Creative direction
- Heuristic review
- Product UX & UI design
- Prototyping
Objective
Freeman, a leading global event agency was working to overhaul their show sites and supporting digital products with the primary objective of modernizing their show site experience to be forward thinking, helpful and intuitive for their exhibitors.
Solution
This was multifaceted, with my first task to design a print kiosk to make exhibition day set-up and tear-down seamless and intuitive. Other facets, were their On-site Checklist and Passport products to ease the 360 process for the exhibitors to manage their space with ordering and set up in advance, throughout the show and seamless tear-down.
Streamlining the process for show site, set-up, management, ordering and break down.
Product teams. Consultants from each sectors of the business; Operations, Growth, Exhibition Services and Growth. Engineers. And myself, the Product Designer.
What I achieved
The project started with focus on the print kiosk. Working with the Show-site modernization team to understand the exhibitors needs. We met regularly with the development team to review requirements, ensuing designs were aligning to these and brainstorming any ideas to maximize potential.
Another facet of the project was the redesign of the On-site Checklist (OCC) product. I leveraged design thinking, such as Miller’s law to chunk data, into digestible, enhanced functionality, interaction and visual design. While ensuing to keep familiar elements to adhere to a product that was already well known and well used. We then worked on new components that were going to set up exhibitors with an intuitive side-kick to ease any stresses or concerns presented in show set up, show days and show tear-down.
THE TEAM: Product Managers, a Lead designer (me), Freeman stakeholders, researchers and engineers.
How I achieved it
Discovery and experience
I worked across multiple facets in the show-site modernisation project, meeting with the team regularly to balance user needs, business needs and capabilities. I conducted evaluations on products to modernize them and understand what was working and what areas needed a revisit, rethink or refresh. I used heuristic usability evaluation methods to get a deep understanding of the products, met with different facets of the business to understand their capabilities and offerings along with some user interviews to understand needs and thought processes of who I was designing for.
Echancing
I utilized current and future sate sitemaps and user-flows to have a zoomed out view of how best to structure IA and a navigation system. As new facets were being added to the product, I ensured this had flexibility to continue to scale.
Armed with a solid navigation structure, key findings from my evaluations and user data, I set about re-designing sections and components so that we would have a holistic set of screens and treatments that could be flowed out to all areas of the product.
“an intuitive user interface brings a wow-feeling to my user community ”
"Aoife is a well-seasoned hands-on experienced UI/UX designer who brings her experience to life in my project: the mock-ups and screen designs combined with an intuitive user interface are always spot on and even brings a wow- feeling to my user community. She is pro-active, not afraid to state and defend her opinion, and is a great team player."
Carl Rasquin – Senior Project Manager, Freeman